MARKETING

There are many different methods of promoting our low cost, fixed fee pay on completion estate agency service.

Every area we open will receive marketing support.

LOCAL NEWSPAPERS/RADIO STATIONS

We adtvertise very successfully on several radio stations.

Our message is very simple; property sellers now have an alternative, on their doorstep, to the traditional high street, high cost estate agent. Adverts are voiced by Lynda Bellingham.

CANVASSING LEAFLETS

Quality branded leaflets form an important part of our marketing campaign, to get our service known in the local area, and to gain instructions. The marketing pack contains 20,000 leaflets to inform every property in the area of our presence, as well as 1,000 business sale promotional leaflets.

All franchisees are supplied with:

  • Pre approved newspaper advertising templates
  • Electronic posters
  • Newspaper filler adverts
  • Local radio adverts recorded by Lynda Bellingham

COMPANY PROMOTION

Lynda Bellingham has been commissioned to film a series of adverts in 2011 which will appear initially on our website and on social networking sites. They will roll out as a national television advertising campaign when franchisee coverage is sufficiently geographically mature.

Marketing

NATIONAL ADVERTISING WITH LYNDA BELLINGHAM

Lynda will film throughout the county with franchisees in their areas, describing and promoting the franchisee, and the properties they have for sale. This will include recording voice over’s describing vendor’s properties. We are also negotiating a Virtual Property World satellite channel to start in early 2012.

WEB TELEVISION ADVERTISING CAMPAIGNS

Franchisees will also benefit from website advertising featuring Lynda Bellingham. The running theme will be humour, with Lynda in situations ridiculing traditional estate fees etc. They will be on the lines of the recent fictional building society adverts, where the building society manager justifies high fees to clients because shareholders need champagne at the annual general meeting. Lynda will also tour the country promoting franchisees and the property listings they have for sale.